Armstrong, Gary <br/><br/>
Marketing :  an introduction / 
Gary Armstrong & Phil Kotler. 
 - 8th ed. 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  2006. 
 - p. cm. 
<br/><br/> Kotler's name appears first on the earlier ed. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0132631202 
<br/><br/><label>LCCN: </label>2005027193 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K625 1997 
<br/><br/><label>Dewey Class. No.: </label>658.8